Clear vision
Production in Portugal and Italy will continue and is already set to pick up speed for this order. Uli H. is focusing primarily on the two main themes of sneakers and classic men’s shoes – with both the focus is on authenticity. The sneakers are intended to impress with seasonal color impulses and soft leather, the classics with calf leather lining, Blake stitching and removable insoles. Loafers with suede are also part of the collection. While the sneakers form the basis for the seasonal range, the extensive NOS range is mainly characterized by classic men’s shoes.
In terms of price, Uli H. is definitely in the higher range: sneakers are sold for 150 to 200 euros, classics for 180 to 230. It is therefore no surprise that the brand is not aiming for just any store: “We want to work with retailers who deal with high-quality products.” The target group is therefore selected. Sales are handled by Frank Vogel’s Vogel trading agency. He will present the new brand at trade fairs in Mainhausen and Munich, among others. Participation in the Shoes in Düsseldorf is also already planned.