After eight weeks of renovation, the Lodenfrey fashion house was able to present the new shoe department in its main store in Munich under the title “The new shoe department” at the end of August. The sales area in the basement was completely redesigned and is intended to create a more varied and inspiring shopping experience.
The redesign of the shoe department aims to strengthen partnerships with existing labels while offering an expanded range. The new space will feature luxury brands such as Tod’s, Sergio Rossi, Ferragamo, Moncler and Hogan. Lodenfrey will also be able to offer the Santoni selection for women in Munich. A Santoni pop-up store will also open in winter. The area for sneakers has been doubled and now includes brands such as Autry, Veja and Philippe Model.
When making their selection, customers should be inspired and guided by different style worlds such as luxury, contemporary, sneakers and premium classic. The visual combines fine wood, brushed steel and modern glass. A sophisticated lighting concept should create a luxurious and at the same time warm atmosphere. The new, spacious lounge, in which guests are served with a glass of Crémant or a cup of coffee, should ensure enjoyment.
