As part of this cooperation, Michelle Hunziker will be at the Marco Tozzi exhibition stand at Micam (Hall 5) on Sunday, September 15, from 2 p.m. for a meet & greet. She will provide insights into the latest spring/summer shoe and fashion trends and share insider information, the company, which is part of the Wortmann Group, announced.
The campaign launch with Michelle Hunziker is planned for Thursday, September 12th. As a brand ambassador for Marco Tozzi, she will present selected autumn/winter styles in the form of posts and stories on Facebook and Instagram. In addition to her presence on social media, the entertainer will be visible to end consumers at the point of sale in the form of displays, window stickers, banners and couple box stickers.
“The fact that we were able to win Michelle Hunziker is a very important milestone for us in the context of our brand development in Italy. Due to her extremely high level of recognition and her perfect sense of fashion, she will help us to intensively expand the brand awareness and desirability of Marco Tozzi,” says Christian Böhm, Managing Director of the Marco Tozzi brand.
Marco Tozzi Shoes GmbH & Co. KG is a subsidiary of the Wortmann Group. The brand stands for fashionable women’s shoes in the consumer price segment. Marco Tozzi has been cooperating with the German fashion designer Guido Maria Kretschmer for several years.
