Tamaris has reopened the store in Baden-Baden, which has been in operation for 14 years, with a new design to match the new store concept. “We are delighted that our long-standing partner, Gerry G&M Marks Mode Pur Schweinfurth GmbH, is taking this step with us and converting a space that has been successfully operated for over 14 years to the new concept,” says Michael Mayr, Head of Expansion at Tamaris.
With the renovation, Tamaris wants to offer its customers a modern shopping experience and create a connection between the classic and digital brand experience. A bright and minimalist ambience was created on around 90 square meters. Functional furniture is the focus and is complemented by digital touchpoints on which current trends and campaigns are displayed.
The new concept was first rolled out in the new flagship store in Paris in January 2024. The rollout in Germany followed in March 2024 with the new store in Freiburg. The newly opened store in Baden-Baden is the second location with the new look in Germany.