Key facts:
Jaremtchuk says that people are increasingly trusting RWA over other cryptocurrencies.
At Win Investments, they see a week-by-week growth in player token users.
Although historically investments in huge industries such as football, for example, have been areas that only select entrepreneurs and investors could access, tokenization is changing this reality.
Valentin Jaremtchuk, co-founder and co-CEO of Win Investments, an Argentine company that offers tokens representing shares of soccer players, argues that They are growing week by week in users. Its cryptoassets, developed in conjunction with professional clubs, provide profits to its users through the sale of players to other clubs, as well as through their demand.
“The adoption that people are having and the credibility that the industry is achieving is fundamental for us, as well as for what we are generating in football, which is the possibility of democratizing the transfer market,” Jaremtchuk commented to CriptoNoticias.
These football industry tokens are part of the niche known as real world assets (RWA) or, in English, real-world assets. These are cryptoassets that represent traditional assets, making them easier for people globally to access.
The head of Win Investments highlighted that “in the real world assets There is a notable growth.” This is not only seen in those related to football, but in general, including everything from gold to tokenized real estate. Currently, in total, This market has a capitalization of almost 7 billion dollars (USD), according to the explorer CoinGecko.
“People increasingly trust the real world assets and not so much in other types of ‘cryptos,’” Jaremtchuk said. “We see that as very positive,” he added. The reason behind this is that there are millions of crypto assets in the ecosystem that have no utility, beyond bitcoin (BTC) and a few others.
“I think the market will be saved by the real world assets”, the specialist entrepreneur considered from his perspective. He attributes this to its traction, while the demand for other cryptocurrencies and tokens is currently experiencing weakness.
For the entrepreneur, this shows that “tokenization is the future in capital markets, as Larry Fink, CEO of BlackRock, says.” This company, which manages the largest amount of money in assets under management in the world, issues the largest tokenized fund of US Treasury bonds.
“We are doing our part, which is giving people who were not able to before the opportunity to participate in the transfer market and giving clubs the opportunity to obtain early financing, which is very important,” said Jaremtchuk.
To put this into perspective, since the birth of your company just over a year ago, They have launched player tokens from eight Latin American countries and they have users from different parts of the world. “It shows that the adoption of football fanaticism is not only in Argentina,” he said.
The statements took place at Modular, a congress organized by the Ripio crypto-asset exchange in São Paulo last week, where CriptoNoticias spoke one-on-one with the Win Investments team, as well as other members of the industry.
Win Investments plans to launch tokens for other sports
Because of the potential growth he sees in RWAs, Jaremtchuk anticipated that Their vision is to bring technological and financial solutions to other sports.However, at the moment they are only looking to expand their offering of football player tokens.
“Our business plan is to broaden the spectrum, not only for football players, but for other sports, but that will happen in the following years (…). The reality is that football is global, it is the most popular sport on the planet and that is why we are attacking football as the first sport,” he explained.
Santiago Roncoroni, head of trading at Win Investments, added that many of his users do not come from the cryptocurrency market. Instead, he said that “most investors are simply passionate football fans who invest out of love for the club or knowing the players.”
In this regard, he clarified that the prices of the tokens They are not influenced by what impacts the bull or bear market of bitcoin, or stocks.. “That’s why we like to call the product we have a asset class (an asset class),” he exclaimed.
In other words, he explained that it is a different type of asset that has no correlation with traditional markets, which is why it appears as an alternative for those people who wish to diversify their portfolio.
