A word, Mischa Krewer!

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Episode #025
Episode 9: A word, Mischa Krewer!

Fascinated by the world of sneakers, Mischa Krewer first founded the blog Sneakerized and then the store 43einhalb. Krewer looks back on 20 years in the scene and talks about his second passion for collecting.

Mischa Krewer is the founder and managing director of the sneaker retailer 43einhalb. In a podcast interview with schuhkurier editor Christopher Mastalerz, he explains how his path led him to a passion for sneakers, a blog founded in 2004 with his business partner Oliver Baumgart and the founding of his own store. Even though he tells many stories about the wild west of the early sneaker collecting market, he is not a nostalgic and also appreciates the advantages of today’s professional sneaker business. He would never have thought that his store would grow so much over the years along with the sneaker boom. The originally planned free Mondays never happened. In return, he and Oliver Baumgart have been able to grow the company strongly in recent years and now employ 70 people. While the company developed positively, the headquarters in Fulda had to close last year. Krewer explains why the locations in Fulda and Frankfurt, which are operated alongside the online shop, developed so differently after the outbreak of the pandemic. Krewer also talks about how Lego and interlocking bricks became his second passion, why he can’t have a favorite shoe and what is so fascinating about collecting. The schuhkurier podcast is available on schuhkurier.de and on all common podcast platforms.

Fascinated by the world of sneakers, Mischa Krewer first founded the blog Sneakerized and then the store 43einhalb. Krewer looks back on 20 years in the scene and talks about his second passion for collecting. Mischa Krewer is the founder and managing director of the sneaker retailer 43einhalb. In a podcast interview with schuhkurier editor Christopher Mastalerz, he explains how his path led him to a passion for sneakers, a blog founded in 2004 with his business partner Oliver Baumgart and the founding of his own store. Even though he tells many stories about the wild west of the early sneaker collecting market, he is not a nostalgic and also appreciates the advantages of today’s professional sneaker business. He would never have thought that his store would grow so much over the years along with the sneaker boom. The originally planned free Mondays never happened. In return, he and Oliver Baumgart have been able to grow the company strongly in recent years and now employ 70 people. While the company developed positively, the headquarters in Fulda had to close last year. Krewer explains why the locations in Fulda and Frankfurt, which are operated alongside the online shop, developed so differently after the outbreak of the pandemic. Krewer also talks about how Lego and interlocking bricks became his second passion, why he can’t have a favorite shoe and what is so fascinating about collecting. The schuhkurier podcast is available on schuhkurier.de and on all common podcast platforms.

Episode #025

Episode 9: A word, Mischa Krewer! | 44:44

The couple runs the running shoe shop Main Ausdauershop and the shoe shop Hufnagel in Alzenau. In the podcast they talk about Klaus Ullrich’s trip to Mount Everest, why they never stand still and what high goals they have set for themselves both professionally and privately. This time, the schuhkurier podcast Auf ein Wort features a shoe retailer power couple. Klaus Ullrich runs the running shoe shop Main Ausdauershop, Heike Ullrich runs the shoe shop Hufnagel. While she comes from a family of shoe retailers and took over the shoe shop from her brother, he, as a career changer, turned his passion, running, into a profession. In a podcast interview with schuhkurier editor Christopher Mastalerz, they talk about what they have adapted and continue to adapt in their shops in order to never stand still. Above all, however, both give an insight into how it felt for them when Klaus Ullrich climbed Mount Everest this year. He spent eight weeks in Nepal and arrived at the summit of the highest mountain in the world on May 21st after 62 hours without sleep. Klaus Ullrich takes you on a journey from Kathmandu via the base camp to the roof of the world. This trip is still part of his thoughts at all times to this day, and his equipment, with patches from both businesses, is immortalized on a display in his shop. Heike Ullrich, meanwhile, reports on how she experienced the wait for the liberating news of the successful summit arrival. She also reveals which personal Mount Everest she recently climbed and what the two of them are planning next, both professionally and privately.

Episode #024

Episode 8: A word, Klaus and Heike Ullrich | 44:44

The long-time CEO of the ANWR Group talks about his experiences in the shoe business, his start in a new industry and the question of why shoes ultimately did not let him go. If you google Günter Althaus, you will come across the keywords “German manager, entrepreneur and functionary”. How does Althaus see himself? What description would he add? In the podcast, Günter Althaus looks back on his career so far: The trained banker has his professional roots in the cooperative sector and was responsible for the ANWR Group for many years as CEO. What has particularly influenced him in his dealings with shoe retailers and manufacturers? Before the pandemic, there was talk in the shoe industry that the big ones eat the small ones. Günter Althaus also coined the phrase that the fast ones eat the slow ones. How would he describe the situation today? Althaus is now active as an investor in the shoe trade and continues to be well connected. But his professional path has led him into a different industry – and made him a fan of Manuka honey.

Episode #023

Episode 7: A word, Günter Althaus | 49:49

In the current episode, Petra Steinke speaks with Simon Engelhorn. His name stands for a trading company that is considered a beacon in the fashion industry – far beyond the Mannheim location. Simon Engelhorn is a shareholder in the company and was COO at Engelhorn for many years. He reports on this time, talks about what Corona did to Engelhorn and why he dared to try something new: Together with two colleagues, Simon Engelhorn recently founded the company Insage. Insage wants to make e-commerce more successful – with the help of AI. Because artificial intelligence, says Engelhorn, can analyze extensive data in a short time and identify anomalies. And this is very specific: for example, if an event takes place in a region and demand for certain products increases. Or a campaign for a product is particularly successful. Then Insage’s AI can give its user a signal. And this works very easily via chat: The AI ​​answers questions and gives recommendations for action. “If I quickly put more budget on a successful campaign or less in the event of a failure, if I can reorder more quickly, then that creates added value,” says Engelhorn. And in the podcast he also talks about where he thinks the limits for AI should lie.

Episode #022

Episode 6: A word, Simon Engelhorn! | 37:37

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