The investment company Emdequity is taking over the majority of shares in the body and legwear manufacturer Onskinery from the private equity investor Afinum. The management remains on board as a shareholder, and the parties have agreed not to disclose the financial details of the transaction. Malte Daun, founder and CEO of emdequity, says: “Onskinery is a perfect addition to our activities in the legwear sector. Like our other investments, Onskinery is very successful, profitable and achieves double-digit growth rates in a difficult market environment. Onskinery’s strengths in the area of brand development and its multi-channel sales approach are the ideal complement to our existing private label business.”
Together with the existing subsidiaries Wilox Strumpfwaren, Esda Strumpfwerke and the Serbian company 8. Mart, Emdequity is building up the new corporate group United Brands Group. The four companies together generate a turnover of over 100 million euros.
In the future, the alignment of the companies’ specializations and services as well as structural projects and strategic development are to be driven forward at group level. Synergies are also to be realized in the individual company areas, such as procurement, product development and sales. Andreas Jauslin will take over the management of the group as CEO and Christoph Holinski in the role of COO – each in addition to continuing to manage Onskinery. Andreas Jauslin will also be appointed as an additional managing director of Wilox alongside Rüdiger Knoke, with a special focus on sales, in order to further strengthen cooperation within the group and drive forward joint developments.
“I am very much looking forward to this new chapter – and am sure that Emdequity is an ideal new main shareholder for the continued success. This is even more true with regard to the newly formed United Brands Group. I am convinced that together we will gain even more strength – and be even more successful,” says Andreas Jauslin.