Intersport Deutschland eG is celebrating the opening of three new flagship stores. For this purpose, the group works with the three sports and lifestyle companies Engelhorn Sports in Mannheim, L&T in Osnabrück and Sport Reischmann in Kempten. All three flagship locations will celebrate their opening at an opening event under the headline “Experience our best for your sport” on September 28th. In addition to numerous customer campaigns, well-known sports brands such as Adidas, Asics, Under Armour, Columbia, Mammut and Puma as well as well-known athletes from the Olympic Games are also on site.
“With the opening event at our flagship locations, a future-oriented concept goes live and marks a milestone in our strategy ‘Best in Sports: Up for Future’,” explains Dr. Alexander v. Preen, CEO INTERSPORT Deutschland eG. “The Intersport Flagship concept sets new standards for sports retail by establishing new standards. In close collaboration with our members L&T, Engelhorn Sports and Sport Reischmann, a concept was created that powerfully positions the Intersport brand in the premium segment and offers customers an exceptional range of products and services. We will continue to roll out this exclusive concept in attractive city locations at selected locations in the coming years.”
A lot of program with many partners
The three houses put together a decent program for the opening event. At L&T in Osnabrück, for example, world record holder Lukas Irmer will present a slackline show in the store. Afterwards, customers can also try out the slackline themselves under the guidance of the professional. Olympians Louisa Lippmann and Kiara Walkenhorst are also there and invite you to a panel talk. In addition to challenges from Puma, there are VIP tickets to be won for BVB Borussia Dortmund games.
In Mannheim, customers can put their fitness level to the test at Engelhorn Sports with the brand partner Unter Armour. Running shoes from Asics can also be tested together with Fabienne Königstein. A meet and greet with mountaineer Michi Wohlleben will provide insights into alpine sports, while Sebastian Heymann will provide insights into handball and team sports.
A climbing wall, on the other hand, beckons in Kempten at Sport Reischmann. In cooperation with the outdoor brand Mammut, customers can try out climbing here. Running athlete Miri Dattke gives tips for the training program, while Puma also comes up with challenges with attractive winning opportunities.
That’s what the managers say
Thomas GanterManaging Director of L&T says: “We are very much looking forward to the strong partnership in the Intersport Flagship network and to offering exclusive products and creating exceptional experiences together with our great partners. Our customers can expect something unique here that doesn’t exist anywhere else in Germany – real added value that only we can offer at the flagship.”
Thomas ReischmannManaging Director of Sport Reischmann GmbH: “We have been present in the region as a family business for over 160 years and are closely intertwined with our customers and in constant exchange. That’s why we know the current trends and sense exactly which services and offers are in demand. We are known regionally and nationally with individual offers such as personal shopping, our comprehensive winter sports service, many sporting events, especially ski tests in winter and our running community. We live in a region with a high recreational value, sport is extremely important in our region. We are big supporters of our regional clubs and the main sponsor of important sporting events such as Ravensburg runs. Together with our partners in the flagship network, we will set even stronger accents here.”
Armin WegerManaging Director of engelhorn sports: “We have been a member of Intersport for a long time. However, the flagship network makes us even more attractive. Together with the other flagship stores and the Intersport headquarters, we have developed a concept that meets the needs of our customers and offers them real added value.” Fabian EngelhornCEO of Engelhorn, added: “We are pleased to be part of this network. Our goal is to continually inspire our customers for sport with new concepts. We are sure that with this cooperation we will set a strong tone and strengthen our leading position in the sports retail sector.”
