Sabrina Bauer has been working as Senior Head of Buying at Snipes since October 1st. In her new role Snipes She will take responsibility for the entire purchasing management and further develop strategic product planning and product range design. By aligning the range with the needs of a global community, it should make a decisive contribution to the shared vision, Snipes to make it a global symbol for street culture. She reports directly to CEO Dennis Schröder. “Streetwear is more than just fashion; it’s a lifestyle that has inspired me for years. Snipes embodies this lifestyle successfully and authentically and is deeply rooted in street culture and hip-hop. I look forward to continuing to build on this strong foundation together with the team,” explains Sabrina Bauer. Dennis Schröder adds: “Our buying department at Snipes is already well positioned. With Sabrina at the head of the team, we are well equipped to achieve our full potential. Her many years of experience and extensive knowledge of the streetwear industry make her the ideal choice for this role, so I am very confident about the future.”
Bauer previously worked at Zalando for 14 years, most recently as Director of Streetwear since February 2023. According to Snipes, she made a significant contribution to the company’s development into a DAX group.
