The Austrian comfort shoe concept Passt has opened its seventh branch. Previously, Passt had a location in Vienna’s 14th district. Now a store is being added on Landstraßer Hauptstrasse in the 3rd district. “Fits! has established itself as a specialist for health and comfort shoes that not only make everyday life easier, but also provide targeted support for health problems,” explains Günder Michael Nater. He started the concept in 2008 together with Jennifer Nater in Bregenz. In 2021, the two joined forces with the Swiss Kybun Joya Group to further expand the concept and in turn bring their experience in the comfort shoe sector to the group. Since then, Michael Nater has taken on the role of sales manager for Europe, Jennifer Nater is managing director of the Passt branches.
Fit opens new branch in Vienna
