Zalando Assistant, an AI-supported consulting system based on language models from OpenAI, is now appearing in all 25 markets of the online marketplace. The service, which is currently in beta, will be available in local languages in all regions. Personalized fashion advice is intended to enable intuitive navigation of the online shop.
Trend Spotter, a program for analyzing trends, is also being expanded: Trend Spotter is now available for four additional cities. These include Amsterdam, London, Warsaw and Zurich. This already covers ten metropolises.
“Customers come to Zalando to be inspired. That’s why it’s an important milestone for us to now be able to offer our Zalando Assistant in all markets,” says Tian Su, Vice President Personalization and Recommendation. “We want to make it easier for our customers to discover fashion that suits their style and individual needs. At the same time, we are now offering our customers even more local inspiration by expanding our Trend Spotter to include four new cities.” Zalando is committed to the goal of “building the leading pan-European ecosystem for fashion and lifestyle e-commerce.”
