At the start of the A/W 2024/2025 season, the sock brand Burlington is launching the “Stay your Style” campaign. This is intended to put the brand more in the foreground, increase brand awareness and open up new target groups. A branding element was sought for the campaign and was found with British tradition and origins: “What is British, what is special here for us is the attitude: it is only this that gives you the freedom to live your life – its quirks and peculiarities – with self-confidence, and It is precisely this attitude that turns clothing into fashion and a brand,” describes Frank Hose, founder and creative director of the creative agency Trester Bolo, which designed the campaign together with Burlington.
The campaign consists of twelve key stories that show the models in unusual situations and span the upcoming fall/winter season and the following spring/summer season – conveying a consistent, cross-season message. The motifs have messages such as “Stay Brave”, “Stay Happy” or “Stay Curious” written on them. The focus of the campaign is the use of digital out-of-home in the form of premium steles in highly frequented city centers in conjunction with a smart TV campaign.