The outdoor trade fair in Munich will take place from May 19th to 21st with a new concept and a new brand identity on the grounds of the Munich Trade Fair. The name Outdoor by Ispo can no longer be seen in the campaign material. The relaunch aims to reach 20% more exhibitors and 20% more visitors, while reducing participation costs by 20%. The trade fair will be divided into the Village, Freestyle Area and New Spaces areas. The Village will feature classic exhibition centers, interactive hubs and “lively city squares”. In the Freestyle Area, exhibitors can flexibly present their brands in three different stand sizes. The New Spaces area focuses on productive interaction and networking.
The European Outdoor Group (EOG) reports that the industry has responded very positively in discussions over the last few months. Lowa was the first to confirm his participation, confirms Managing Director Alexander Nicolai: “If implemented correctly, Outdoor is a platform that can bring our industry together and offer the entire community enormous added value. The show needed a big change and I believe the new concept definitely achieves this, leaving Lowa excited about its potential. We are delighted to have already committed to a space at Outdoor in 2025 and we look forward to our retail customers and many other brands joining us there.”
