This becomes clear again when reading this issue. Especially when it comes to the main topic: Where barefoot shoes take center stage, foot health is not far behind. “The foot consists of bones, ligaments and tendons. It has joints and we want the joints to remain mobile and the muscles to remain strong,” explains barefoot trainer Lena Wiewell in an interview with my colleague Petra Steinke. Consequently, attention must be paid to the health of the feet and the muscles must be trained with targeted exercises or movements. Barefoot shoes are the right step, but you shouldn’t overdo it, says Wiewell: “We don’t go to the gym and grab the 100-pound dumbbell first.” R-lief takes care of a different form of foot health , an Italian brand that has been on the market since this year. The premise: hypoallergenic and pollutant-free shoes, seamless design and suitable for everyone. According to the company, every single part of the shoe is rigorously tested and certified to address any concerns. A special feature that the customer first has to know about.
This shows the potential of topics such as barefoot shoes and foot health for German retailers: both require intensive advice and need to be carefully thought out. Consumers are not satisfied with frivolous orders; rather, interested parties and those with special concerns must be made aware of the benefits of barefoot shoes – and what their limitations are. Through the consultation, customers can also learn how to train their foot muscles accordingly. The segment is a good opportunity for retailers to highlight their competencies. Because no matter whether online or on site: it doesn’t work without advice.