Samara Asset Group, an asset management firm based in Malta and listed in Germany, announced this Monday, October 14, its plan to issue bonds of up to €30 million. This issue is intended to acquire bitcoin (BTC), following the trend of using the asset as the main treasury reserve, a strategy already adopted by the American company MicroStrategy.
The proceeds from the issuance of the “senior Nordic” bond are projected to expand Samara’s investment portfolio, focusing on acquiring stakes in alternative investment funds and increasing its position in bitcoin, which the company considers its main reserve asset, as reported in a press release.
The bond, which will be issued by Samara Asset Group plc, will have a newly formed entity, Samara Asset Holdings Ltd., as guarantor. It will be listed on the unregulated market of the Oslo and Frankfurt stock exchanges.with a minimum subscription and allocation amount of 100,000 euros. However, the issuance is subject to market conditions.
Patrick Lowry, CEO of Samara, commented on this move that the proceeds will allow Samara to “further expand and solidify its already strong balance sheet.” “As we diversify into new emerging technologies through new fund investments,” he said. He added: “With bitcoin as our primary treasury reserve asset, we also improve our liquidity position with bond proceeds.”

This financing strategy through the issuance of bonds to acquire bitcoin is becoming a trend. MicroStrategy, led by well-known bitcoiner Michael Saylor, has promoted this move.
In June, the American company announced its intention to raise $700 million to purchase more bitcoin, through a private offering of convertible senior notes due 2032, aimed at qualified institutional investors. These bonds offer periodic interest and guarantee the return of capital at maturity, as reported by CriptoNoticias.
In Japan, the company Metaplanet also announced similar plans, highlighting the internationalization of this financial strategy. MicroStrategy, for its part, is currently one of the largest Bitcoin whales, accumulating more 250,000 coinsvalued at more than $16.6 billion at the time of writing, according to BitcoinTreasuries.
The adoption of BTC by publicly traded companies such as Samara Asset Group and MicroStrategy marks a milestone in the standardization of digital assets within corporate treasury strategiessuggesting growing confidence in BTC not only as an investment, but as an increasingly adopted reserve asset.
This article was created using artificial intelligence and edited by a human Editor.