In a statement quoted by the US media FN, it is said that the decision is based on the dramatic changes in the market, particularly in recent years. The purchasing behavior of consumers has developed in such a way that they have been forced to re-evaluate the business offering and the options. Red Wing Shoes has examined various possible strategic paths. Ultimately, however, they don’t believe there is a viable path forward. Therefore, it is best to concentrate on the core business.
However, the order situation apparently did not develop as the management had imagined. Sales fell well below expectations, meaning retailers didn’t order enough new shoes.
Now there will be no new product developments for Vasque; Marketing and purchasing were discontinued. The brand’s homepage will continue to operate until further notice. Ordered goods should be delivered by the end of the year. Orders for S/S 2025 will be canceled.
Vasque is part of the Red Wing Shoes portfolio, along with other brands. The company releases outdoor shoes under the brand, including hiking boots and trail running sneakers for men and women.
