Bear separates companies – schuhcourier

As part of their succession planning, the two brothers Sebastian and Christof Bär have decided to continue running the Bär and Joe Nimble brands separately in the future. This is intended to do justice to the different orientation of the two brands, whose characteristics are to be better developed.

The Bär brand, based in Bietigheim-Bissingen, is run by Christof Bär and continues to produce comfortable shoes for everyday use with toe freedom, zero heel and flexibility. Joe Nimble, based in Ludwigsburg, is headed by Sebastian Bär and produces running shoes with toe freedom and a focus on the big toe. The different target groups and concepts always presented the brands with different challenges, including in terms of corporate IT and fulfillment. “Dividing the business areas into separate companies allows each of us to tailor the company processes and IT infrastructure to our individual needs. And that is the best basis for future growth,” explains Christof Bär. Sebastian Bär adds: “Joe Nimble has developed very dynamically in recent years. As an independent company, we can now respond even more specifically to the needs of runners, further sharpen our USP, optimize the customer experience of our digital presence and further expand our collaboration with specialist retailers.” Both companies will continue to be run by the Bär family in the future will be made clear in the notice.