Quiet valleys and contemplative mountain landscapes: In the On campaign clip, for which the brand has brought in brand ambassador Zendaya, social interaction plays an important role in addition to exercise and exploration. In the Swiss Alps, the actress wears clothing from the Movement Collection for Fall/Winter 24 and visited On Labs in Zurich and the idyllic mountain village of Vals, where the new marketing material was created. Through the new campaign and multi-year partnership, the company and Zendaya aim to “inspire an entire generation to find small, daily acts of movement that can make a meaningful difference.”
“The time I spent with On in Switzerland was incredibly inspiring,” says the actress and fashion icon. “People are always outside exploring the natural landscape, which is so refreshing. I loved walking by the lake and eating gelato in the city.” David Allemann, co-founder of On, says of the new campaign: “Collaborating with Zendaya on a campaign that pays homage to On’s birthplace , was so fulfilling. It was incredible to expand our partnership with a campaign that authentically showcases their own experiences with exercise and wellbeing.”
