The streetwear and sneaker retailer Snipes announces a new collaboration. Together with Aykut Anhan, better known by his rapper pseudonym arrest warrant, the partnership announces the brand Zero Six Noef. Inspired by “urban dystopia, mystical vibes and tough reality”, co-designer arrest warrant developed the first collection with the name “La société dystopique”. Distinctive statement pieces should catch the eye. “Our brand is a statement. A statement for and from the street,” said the German rapper about the 17-piece collection, which consists of tracksuits, hoodies, bomber jackets, shirts and accessories. “We are setting an example here!”
“Zero Six Noef is not a merch collection, but a brand that we are charging together with warrant and strategically positioning,” says Simon Bus, Head of Entertainment and Communications at Snipes. “Arrest warrant himself is more than an artist – he is the voice of the street and embodies exactly the spirit and vision that our community loves and lives by. Values such as authenticity and proximity to the community connect Snipes and Hatii closely. This makes him not only an important strategic partner for us, but also the perfect fit.”
The collection will be available in select Snipes stores from October 19th. Social media channels have also been set up for a long-term strategy, and a campaign will follow to launch the collection.
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