Risk – shoe courier

Results have now been published that provide clarity not only with regard to suppliers, but also with regard to the ordering behavior of retailers. Not least when it comes to pre-orders: the high quota is to be expected, but the extent is still considerable. SABU managing director Stephan Krug still sees too much risk in trading. Although replenishment programs are being set up and orders for single pairs are being made possible, they are still a long time coming. “We have to work on a balanced business model, and risk distribution is an important issue,” said Krug. When it comes to the word risk distribution, both parties should feel addressed without pointing the finger at each other. Solutions exist if you want them.

Large pre-order volumes not only mean that the risk remains in trading, but also that, in the worst case, both parties lose – which in turn has a negative impact on further cooperation. A high pre-order rate also means that retailers play it safe when choosing items. This then leads to assortments that consist of the usual suspects. Better distribution of risk and ensuring exceptional retail selection should therefore be a priority for the industry. Going outside the mainstream is a crucial strategy for standing out from competitors. Both parties can benefit here: more special features attract customers to the area, and more alternatives highlight basics and familiar items more clearly. A new brand, fresh colors or even unusually presented designs can make the difference here. The courage to take risks is often rewarded.