Deckers Brands, best known for its Ugg and Hoka brands, has released financial results for the second quarter of fiscal 2025 and updated full-year guidance. Hoka and Ugg in particular were able to benefit from strong demand and both achieved double-digit growth: Hoka achieved sales of 570.9 million US dollars with sales growth of 34.7%, while Ugg grew by 13.0% and was able to achieve sales of 689.9 million US dollars. Sanuk in particular surprised with strong growth of 47.6% to 2.8 million US dollars.
Overall, Deckers Brands grew 20.1% to sales of $1.3 billion in the second quarter. In constant exchange rates the result is +20.4%. The growth can be observed equally in both sales channels: Net sales in the DTC area rose by 19.9% to 397.7%, while wholesale growth was recorded by 20.2% to 913.7.
For the current fiscal year, the company therefore expects net sales to increase by approximately 12% to $4.8 billion. The gross margin is between 55% and 55.5%, while selling and administrative costs account for around 35% of net sales. The operating margin is estimated at 20% to 20.5%. Diluted earnings per share are expected to be between $5.15 and $5.25.
