1inch is excited to announce a long-term partnership with the Bruce Lee Family Company. Its goal is to encourage the adoption of DeFi and Web3 among the general public under the motto “Take crypto seriouslyLee” (Take cryptocurrencies in seriousLee).
Since its beginning, 1inch has been closely connected to the legacy of Bruce Lee, a legendary Hong Kong-American martial artist and actor. Lee is widely considered one of the greatest martial artists of all time. The name “1inch” itself comes from Bruce Lee’s iconic “one-inch punch.” 1inch has always valued its versatility, agility and innovation, qualities that have constantly guided the development of the company’s products.
Now the time has come to make your partnership with Bruce Lee official. 1inch joins Bruce Lee Family Company to help users access the best cryptocurrency rates with the smoothest user experience possible.
1inch and Bruce Lee Family Company join forces in the “Take crypto seriouslyLee”
Under this partnership, 1inch and Bruce Lee Family Company are running an advertising campaign with the tagline “Take Cryptocurrencies SeriouslyLee.” The campaign aims change the perception of cryptocurrencieswhich are often seen as something unserious or merely speculative, and convey that they represent the financial system of the future.
Just as Bruce Lee helped popularize martial arts in his 1970s films, the partnership between 1inch and the Bruce Lee Family Company aims to popularize DeFi and Web3.
«I have been inspired by Bruce Lee since childhood, since I started practicing martial arts. Our project is named after Bruce Lee’s iconic punch. And 1inch has always followed Bruce Lee’s values, including integrity, resilience and a no-nonsense approach in every endeavor it undertook.” Now, partnering with the Bruce Lee Family Company feels like the natural next step. I hope it helps spread the values of Bruce Lee along with the benefits of Web3 to a wider audience.”
Sergej Kunz, co-founder of 1inch.
«We are excited to have worked with 1inch to launch the new marketing campaign featuring Bruce Lee. We all value the importance of innovation and speed, as well as fun and creativity. “It has been a pleasure to bring the ‘Take crypto seriouslyRead’ campaign to reality and I look forward to our continued collaboration.”
Shannon Lee, daughter of Bruce Lee.
The partnership between 1inch and Bruce Lee Family Company, which will feature a series of activities in the coming months, starts with the release of a video. Take a look at the official social media channels 1inch!
About 1inch
1inch is revolutionizing the world of decentralized finance by providing users with the best cryptocurrency trading experience possible. Beyond being the main exchange for efficient and low-cost tokens1inch offers a variety of innovative tools.
Its services include its crypto wallet, a portfolio tracker to manage digital assets, a developer portal that allows you to build on its cutting-edge technology, and even a debit card to facilitate cryptocurrency purchases.
By constantly pushing the boundaries of innovation, 1inch is simplifying DeFi for everyone, whether you’re a cryptocurrency expert or a beginner, helping shape the future of finance.
About Bruce Lee Family Company
The Bruce Lee Family Company is an organization with a dedicated mission to share the art and philosophy of Bruce Lee to inspire personal growth and harmonious individuality on our planet. Founded by his daughter Shannon Lee, the company protects his legacy by curating his philosophies, art and martial prowess, transforming them into dynamic experiences for modern audiences.
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