Asics produces recycled shoes from leftover stocks

The new Neocurve model was introduced for the Asics Sportstyle line. The shoe is produced together from ground material from leftover stocks and defective production. Every production step takes place in Europe, Asics said when introducing the Neocurve. The dismemberment takes place at the recycling company Fastfeetgrinded in the Netherlands. With the model, Asics wants to take a further step towards achieving the goal of net zero emissions by 2050.

Asics collaborated with the Dutch studio Hagel on the design and is intended to combine retro inspiration with futuristic creativity, reminiscent of the techwear of the early 2000s. The shoe was released on October 31st and is sold via the online shop and selected retail partners.

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