If you spread the risk across different channels, you can react more flexibly to market fluctuations. This was one of the reasons why Goldkrone launched the online industry solution Bagmondo.de three years ago. The platform has now established itself as a digital contact point for local leather goods retailers and offers participating retailers a supplement to stationary retail.
“All Goldkrone traders who are active on Bagmondo can now expand this digital mainstay, which is becoming increasingly important. Bags, suitcases, school bags, backpacks and accessories are products that are also in high demand from end customers on marketplaces such as Amazon, Zalando & Co.,” explains Ralf Herzog, Head of Customer and Data Management at Goldkrone.
In order to meet this demand, Goldkrone, in close cooperation with ANWR Media GmbH, offers all network retailers the opportunity to sell their products on Amazon and other external marketplaces. ANWR Media GmbH, a subsidiary of the ANWR Group, offers digitization and e-commerce solutions for retailers. This also includes Schuhe.de, which claims to be one of the largest online shops for shoes in Germany.
In addition, the affiliated retailers benefited from the uncomplicated processing of orders in the internal Qualibet management program, which can also be used to process Bagmondo orders in the future. In addition to order processing, the system offers other functions, such as the creation of shipping documents. ANWR Media acts with schuh.de as a seller on the marketplaces, so that retailers do not have to conclude individual contracts with the platforms. Billing is also carried out by ANWR Media in collaboration with DZB Bank.
“The payout is secured via the in-house DZB bank and is straightforward for all retailers. Above all, the reliable billing speed enables us to reorder seasonal goods promptly and increase our inventory turnover,” says Wolfgang Klinge from Lederwaren Küper in Werne.
The product data such as images and description texts are transmitted directly to Bagmondo by all suppliers and managed centrally there. This ensures that the data quality always corresponds to the respective brand. The Goldkrone can also control product series or brands.
