With over 20 years of experience in leading positions in areas such as product and merchandising management, Hummel is bringing an established industry expert on board: Jesper Kopp has been adding a new Chief Product Officer to the Danish company’s team since the beginning of November, thus expanding the management level. He previously worked at Sports Group Denmark, and before that for over 20 years in regional and European roles at sporting goods manufacturer Nike. Kopp will play a key role in shaping the future of all of the company’s product categories and will report to CEO Lars Stentebjerg. He says of the new addition: “Jesper’s extensive knowledge of the sports and lifestyle sector, coupled with his leadership skills and experience, makes him the perfect fit for Hummel as we continue to improve and innovate our product offering. His commitment to product excellence and leadership align seamlessly with Hummel’s values, and we are excited to see the impact he will have.”
New CPO at Hummel – schuhkurier
