The winners of the campaign – one per federal state – represent 16 stores of different types and sizes. On November 16th they were named “Favorite Store 2024” with the “Kauf Lokal” award. Also there: Ranzenfee & Suitcase Troll with the branch in Berlin.
“We are thrilled that the Stratmann family has once again received the award as favorite shop,” said Tobias Ockenfels, managing director of Goldkrone. “This confirms that customers value both the product selection and the expertise of the employees. Especially when buying school bags, good advice and a pleasant shopping experience are of the utmost importance – something that only stationary retailers can offer.”
“The campaign was a complete success,” says Frank Schuffelen, CEO of the ANWR Group and co-initiator of the hands-on campaign. “Especially thanks to the active participation of the retailers themselves and the many regular customers who cast their votes.” Whether creative social media campaigns, personal video messages or “voting stations” directly in the store – many local retailers have found innovative ways to collect as many votes as possible. “The winners and the nominated stores represent the diversity of retail and the livable city centers and communities in our country,” says Schuffelen.
