After the success of Mücke 70, the strategy of also transporting marketing through events will be continued in 2025. The coming year will be under the motto of brand emotionalization in order to continue the 2024 realignment. The key date set for next year is the reopening of the location in Rödental on April 26, 2025. The existing building will then have a premium design. There is also a neighboring second house with a young fashion focus and a new staging of the sneaker area. Both houses together will cover an area of 7,000 square meters in the future, making it the largest location in the Mücke Group.
A new logo and a new brand identity will be presented at the opening. In addition, the two stores will be the first to be equipped with a new store design and will serve as a template for further openings and renovations. “The opening in Rödental marks the beginning of a new chapter – full of drive, vision and a strong connection to the region. A clear sign for the future of the Mücke Group,” says Schmuck, looking forward to the opening.
