Luxury fashion is big business. To stay relevant, big luxury houses and independent labels alike know to constantly refresh their communication strategies. Celebrity endorsement still holds enormous sway, but the clothes themselves need to tell a story. Today, that story is increasingly one of liberty, equality and fraternity! For proof, look no further than the latest collections from Louis Vuitton Homme, Jeanne Friot, Imane Ayissi and Yohji Yamamoto.
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Menswear & couture collections 2024/25: New inclusive communication strategies
