At the end of November, the Sport 2000 unit invited Sneaker Force to Mainhausen again. And once again, not only members but also external retailers from various sneaker and streetwear stores in Germany accepted the invitation. In addition to well-known brands such as Adidas, Keen and Lacoste, new manufacturers also supplemented the range: especially in the apparel sector, brands such as Sherpa, Umbro and Mazine contributed to the dynamic of the streetwear exhibition halls. For many, the focus was on the task of working out one’s own authenticity among the many strong trends and thereby offering retailers what best suits their concept.
The first day of the trade fair ended with a joint event between Sneaker Force and the manufacturer Puma. As with the last edition, both invited people to conclude the event in a brewery in Seligenstadt. The highlight of the evening: two new collections, exclusively for Sneaker Force members.
You can read a detailed report in the next issue of schuhkurier.
