Every year the ANWR media platform Schuhe.de launches its digital Advent calendar at Christmas time. Users can expect more than 40 prizes with a total value of over 10,000 euros. In addition to gifts such as shoes and jewelry, there are also various shopping vouchers and travel prizes. The prizes were selected together with numerous partners from trade and industry, the company’s internal partner online shop Bagmondo.de and the house brands Witeblaze and Naturalsense. Brands such as Skechers, Rieker and Tamaris are also taking part in the Advent competition. Participation takes place via user registration using the registration form, whereby you receive a ticket in the lottery pot. A door is then opened every day and a corresponding lot is drawn at random.
Last year, over 200,000 participants took part in the raffle. This year, Schuhe.de is once again working on high numbers of participants with a 360-degree marketing campaign across various channels. The Advent calendar will be available on the homepage from December 1st.
