The licensee for the socks segment is the company Blue Jeans House, which is also a partner for the marketing of legwear for Puma, Head and Skechers. Two collections are offered per year. The first collection for women and men will be available on the market from S/S 2025.
Three lines are presented to customers. The “Breeze” line aims to score points with its comfort waistband and air mesh structure as well as a high cotton content. The “Comfort” series is also equipped with a terry sole for a comfortable fit and the “Everyday” line includes a NOS program. The use of functional yarns is intended to round off the range. The design features fresh colors such as Coral Paradise and River Blue, mixed with the basics Black, White & Grey.
In addition to socks, there will be towels and bed linen, among other things, in the “Bed & Bath” category in collaboration with Sense Eight GmbH & Co.KG.
“We see the decision to grant the license as a consistent further development of the Chiemsee brand. In both licensees we have found a partner who, like Chiemsee, stands for innovation and quality. We are convinced of success and look forward to a long-term collaboration,” says Alexander Timmers, Brand Director of Chiemsee GmbH & Co. KG.
