It should come as a surprise to few people: the German sporting goods manufacturer is in first place in Yougov’s current fashion brand ranking Adidas with a consideration score of 38.7% in the observation period November 2023 to October 2024. This score expresses the probability with which a consumer will consider purchasing products from the brand in question. The US sporting goods manufacturer follows in second place Nike with 34.5% and in third place as well as the clothing company C&A with 32.7%.
The Swedish textile trading company HM The German sporting goods manufacturer reached fourth place with 27.9% puma 5th place with 24.2%.
Rank 6 is from the US brand Levi’s who is best known for her jeans fashion (21.9%). This is followed by the company for outdoor and functional clothing Jack Wolfskin with 19.3% in seventh place, the US fashion brand Tommy Hilfiger with 18.15% in 8th place and the also American outdoor outfitter brand The North Face with 16.7% in 9th place. The last place within the top 10 is from the German clothing manufacturer S. Oliver occupied (16.5%).
Compared to the same period last year, the US shoe brand Skechers with an increase of 1.3 percentage points, making it a real shooting star. Skechers is followed in the improver ranking by Adidas (+1.2%) and Nike (+1.0 percentage points).
