The Knirps brand has filled a central position in the company. Since October 2024, 36-year-old Christine Biefel has been responsible for, among other things, the development of new products and the further development of the existing collection with the title “International Purchasing Knirps”, the umbrella provider reports. In addition, quality management is her area of responsibility, as is international project or product-related communication with the various partners. Due to her diverse product knowledge, she is available to assist with purchasing.
The native Austrian has already gained experience in internal and field sales in other industries over the course of her career. “The team’s expertise and incredible knowledge of the topic of umbrellas is very impressive and motivating,” says Christine Biefel. “A lot has already been achieved and I look forward to developing umbrellas in the future that will be valued by retailers and end consumers alike.”
