One word, Selim Say!

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Episode #028
One word, Selim Say!

Selim Say talks about his fascination for the outdoors, working in retail and industry and his start at Birkenstock.

The outdoor theme accompanies Selim Say his entire life. Even as a child, he was fascinated by the long car trips every summer to visit his family in Turkey, which took him through country roads and remote paths in Yugoslavia, Bulgaria and Greece. With the desire to discover the world, its nature and its cultures, he traveled by Interrail, by bike and on foot, he went hiking and climbed mountains. It’s no wonder that he also found a career in the outdoor scene. He started as a salesman at the trekking chain chain Sine, became a branch manager and store manager and then moved to strong brands in the industry, Timberland, Keen, Ecco and Jack Wolfskin. He has been working as Head of Sports & Outdoor Europe at Birkenstock since December 1st. In a podcast conversation with schuhkurier editor Christopher Mastalerz, he explains what is important to him when working for a brand, what his goals are at Birkenstock and what spectacular natural events he has already seen on his trips. As always, the schuhkurier podcast is available on all common podcast platforms and in the player on schuhkurier.de

Selim Say talks about his fascination for the outdoors, working in retail and industry and his start at Birkenstock. The outdoor theme accompanies Selim Say his whole life. Even as a child, he was fascinated by the long car trips every summer to visit his family in Turkey, which took him through country roads and remote paths in Yugoslavia, Bulgaria and Greece. With the desire to discover the world, its nature and its cultures, he traveled by Interrail, by bike and on foot, he went hiking and climbed mountains. It’s no wonder that he also found a career in the outdoor scene. He started as a salesman at the trekking chain chain Sine, became a branch manager and store manager and then moved to strong brands in the industry, Timberland, Keen, Ecco and Jack Wolfskin. He has been working as Head of Sports & Outdoor Europe at Birkenstock since December 1st. In a podcast conversation with schuhkurier editor Christopher Mastalerz, he explains what is important to him when working for a brand, what his goals are at Birkenstock and what spectacular natural events he has already seen on his trips. As always, the schuhkurier podcast is available on all common podcast platforms and in the player on schuhkurier.de

Episode #028

One word, Selim Say! | 27:27

Anyone can digitize. Or? In the podcast, digital coach Sue Appleton explains how much effort retailers should put into e-commerce and marketing and reveals tips for the Christmas season. The North Rhine-Westphalia Trade Association has been offering extensive digital coaching for around five years. The project is intended to help advance the digitalization of retail in North Rhine-Westphalia faster and further. Sue Appleton is one of the project’s contacts. As a digital coach, she answers questions from retailers and offers consultations in which she deals with topics such as social media, e-commerce and marketing. The digitalization of a company remains necessary in order to still be able to run a business in five years, she says in an interview with schuhkurier editor Christian Kandlin. In the new edition of the “On a Wine Word” podcast series, Sue Appelton explains how she became a digital coach, where the biggest construction sites in retail are and what options retailers have to boost business a little during the Christmas season. As always, you can find the podcast on all common podcast platforms or on schuhkurier.de.

Episode #027

Episode 11: A word, Sue Appleton! | 33:33

Instead of his well-deserved retirement, Bernd Herkenrath in Staufen decided to take an unusual step: to set up a shoe repair shop that would recondition high-quality footwear and offer it for sale again. Retirement is not for everyone, knows Bernd Herkenrath, who decided against relaxing after working for many years in the marketing sector. Due to his passion for high-quality footwear and the appreciation that his mother instilled in him at a young age, he had long wanted to spend his retirement with a new project. After selling shoes from Alden, Trickers and Allen Edmons “in no time” at a flea market in Baden-Baden, the next idea was born: a second-hand shop for first-class shoes. Classic Shoes Staufen has been refurbishing high-quality shoes for almost 10 years now and offers them for sale in an extensive catalog, but repairs and orthopedic shoe supplies are now also carried out here. For this reason, Herkenrath has brought reinforcements on board. He explains how this came about and what Herkenrath has against his well-deserved retirement in the schuhkurier podcast – which can be found on all common podcast platforms or on schuhkurier.de

Episode #026

Episode 10: A word, Bernd Herkenrath! | 38:38

Fascinated by the world of sneakers, Mischa Krewer first founded the blog Sneakerized and then the shop 43halb. Krewer looks back on 20 years in the scene and talks about his second passion for collecting. Mischa Krewer is the founder and managing director of the sneaker retailer 43halb. In a podcast interview with schuhkurier editor Christopher Mastalerz, he tells how his path led him to a passion for sneakers, a blog founded in 2004 with his business partner Oliver Baumgart and the founding of his own shop. Even though he tells many stories about the Wild West of the early sneaker collecting market, he is not a nostalgic and also appreciates the advantages of today’s professional sneaker business. He would never have thought that his store would grow so much over the years along with the sneaker boom. The free Mondays that were originally planned never happened. He and Oliver Baumgart have been able to grow the company significantly in recent years and now employ 70 people. While the company developed positively, the headquarters in Fulda had to close last year. Krewer explains why the locations in Fulda and Frankfurt, which operate alongside the online shop, developed so differently after the outbreak of the pandemic. Krewer also talks about how Lego and building blocks became his second passion, why he can’t have a favorite shoe and what’s so fascinating about collecting. The schuhkurier podcast is available on schuhkurier.de and on all common podcast platforms.

Episode #025

Episode 9: A word, Mischa Krewer! | 44:44

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