Tenhaag in the starting blocks – schuhkurier

At the end of the year we have prepared the most exciting portraits and interviews of the year for you.

Mattsee is worth a trip. Half an hour from Salzburg, the small town with around 4,000 inhabitants lies exactly between Lake Matt and Obertrumer, surrounded by rolling hills with the Alps in sight. There are places that are less inspiring. The Paul Green company has its headquarters in this idyll. On-site appointment in Mattsee: The management team consisting of Barbara Aichinger (sales and marketing), Torsten Tesche (development), Peter Wastl (organization) and Jürgen Posch (production) has invited. They want to present a new brand that can be ordered from summer and will be available in stores from Spring 25. The new product is a sneaker brand. All four managing directors already wear the shoes in different versions. The brand name, discreetly yet clearly visible on the models, catches the eye: Tenhaag.

Sporty shoe models in white and fresh colors from yellow to mint, performance silhouettes and stylish shell bottoms, models for men and women – these are the main features of the new brand. Tenhaag is positioned as a sports lifestyle brand “that transcends conventional boundaries and views sport as a way of life,” explains Barbara Aichinger. Tenhaag represents the latest generation of lifestyle sports shoes and combines the best of technology, comfort and style. Some models have a clear lifestyle approach; other variants are also suitable for sporting activities such as jogging or walking. “Tenhaag shoes fulfill the spirit of performance, but they are more than just equipment. They are an expression of an active lifestyle, characterized by individuality and self-determination. No matter whether in an urban environment, when discovering new places or in everyday life,” continues Aichinger. The brand’s slogan, “Run your own world”, is intended to express this orientation.