XRP, the cryptocurrency created by the company Ripple Labs, began 2025 with a sharp rise in price and is trading at levels not seen since the first days of December.
In the last 24 hours, XRP price rose 13% and reached a high of $2.43.
At the time of publishing this note, its price is $2.40, 35% below its all-time high (ATH).

Thanks to this good performance, the cryptocurrency issued by Ripple Labs once again positioned itself as the third most valuable asset on the marketonce again surpassing USDT with a market capitalization that is close to $138 billion.

As CriptoNoticias reported, XRP has established itself as one of the most prominent assets in this bullish cycle which began with the victory of Donald Trump in the United States elections.
Trump’s arrival to the Oval Office is accompanied by the departure of Gary Gensler as head of the United States Securities and Exchange Commission (SEC), who during his mandate had a persecutory attitude towards the industry. In some cases, the official promoted legal lawsuits against exchanges for marketing digital assets that They were considered by the regulatory entity as unregistered securities, having failed to comply with the securities law.. That qualification was later eliminated but the litigation involved high economic costs for the companies involved.
Ripple Labs, for its part, is part of those companies that faces a lawsuit against the SEC, having been on trial since December 2020.
A few months ago, the United States court ruled that cryptocurrency can only be considered a security in specific circumstances, such as institutional sales. However, the SEC appealed the resolution and extended the conflict between the parties.
With Gensler’s departure from the SEC, the feeling is that the lawsuit will be void, something that could generate bullish momentum for XRP.
In this regard, Ripple’s legal director, Stuart Alderoty, express that His wish for 2025 is for the SEC to take a more legally robust approach to cryptocurrency regulation.
On the other hand, in the last few hours, Ripple released its monthly batch of 500 million XRP from escrowthe equivalent of 1.2 billion dollars, with a note that reflects the bullish sentiment that the market has with this asset: “January 20 is just around the corner. Donald Trump will be in the White House, and we are going to make crypto great again!”
It should be noted that the escrow It is a financial mechanism that acts as a trust or guarantee. In this way, Ripple controls the supply of XRP in circulation, with the aim of avoiding an abrupt price drop.
Every time a batch of escrowthe firm led by Brad Garlinghouse can use those XRP to finance operations.
Institutional adoption
Another issue that generated bullish momentum in the price of XRP is that More and more institutions are integrating the asset into their systems.
In the last few hours, Yoshitaka Kitao, CEO of SBI Group, a financial institution in Japan, advancement It is expected that by 2025, 80% of banks in the Asian country will adopt XRP in their systems.
The integration of cryptocurrency promises to streamline cross-border transactions, offering solutions to the limitations of the traditional banking system such as delays in operations and high commissions.