At the end of the year, the Italian shoe manufacturer presented its new business plan. This Industrial Plan 2025-2029 was signed by Geox SpA and the financing banks and approved by the Board of Directors on December 19th. As part of the refinancing, the majority shareholder LIR Srl, which holds around 71% of Geox’s share capital, committed to supporting the plan with capital amounting to EUR 60 million.
The industrial plan itself consists of two phases: Phase 1 includes “strategic realignment and performance improvement” and thus focuses on updating the business model. The second phase focuses on strengthening the presence in key markets and international expansion. By 2029, the company aims to generate revenue of more than 850 million euros, with an average annual growth rate of 5% and an EBIT margin of more than 7%. The planned investments during this time amount to an estimated 120 million euros.
Other goals include rejuvenating the customer base (35 to 50 years) while strengthening the existing core customer segment (50+ years), improving the price-performance ratio and simplifying the collections. The ready-to-wear line and cross-selling opportunities will also be expanded, while the wholesale channel shifts towards a “wholesale-like retail” model. The international strengthening of the brand began at the beginning of December with a collaboration with a Chinese market player: The exclusive distribution agreement, which is intended to last for five years and begins with the S/S 2025 collection, is intended to expand the presence in the People’s Republic.