The survey includes ten questions, including ‘How do you assess 2024 and the prospects for 2025’? ‘What do you think about extending the summer season?’ ‘Which digital sales channels do you (still) use?’ ‘What role do Black Friday, sales and sustainable ranges play for you?’ and ‘Where do you currently see the biggest problem areas in the industry?’
According to the association, the questions can be answered in just a few minutes. The BTE asks for active participation in order to obtain as representative a picture of the industry as possible and to be able to better represent the wishes and demands of companies. The results will then be published at the end of January/beginning of February. If desired, participants will receive a separate evaluation by email, but anonymous participation is also possible. According to the association, all answers will be treated strictly anonymously.
The questions should ideally be answered online, the link is on the homepage of the BTE homepage www.bte.de to find. The questionnaire can also be accessed there as a PDF file. The BTE asks that you participate in the survey, if possible by January 15, 2025.
