Marc O’Polo is continuing his commitment to sport and will be working with the German Football Association in the future. The men’s and women’s national teams as well as the U21 junior national team will act as brand ambassadors in the future. The brand is already working with former DFB player Toni Kroos. There will also be a menswear advertising campaign with selected national players for the autumn/winter 2025 season. “Quality, personality and the pursuit of success – these are the values that unite us with the DFB,” describes Maximilian Böck, CEO of Marc O’Polo SE. “Through our cooperation in sports, we appeal to a broad target group, especially in the young male segment. The partnership with the DFB is an essential part of our growth strategy in the menswear sector and will contribute significantly to the global relevance of our brand through the international visibility of the national team.” Dr. Holger Blask, CEO of DFB GmbH & Co. KG, says: “A team’s strong, unified appearance also requires a convincing look. That’s what Marc O’Polo stands for. Like our teams, the premium fashion brand embodies the highest quality and standards. As a company based in Germany with an international reach, Marc O’Polo is an excellent fit for the DFB.”
According to Marc O’Polo, the partnership is long-term and includes, among other things, the women’s EurOPa Championship 2025 in Switzerland, the Men’s World Championship 2026 in the USA, Canada and MexicoO sOlike the U21 EUROPa Championship 2025 in the SlOWakei.
