New distribution for Superga and Sebago

The Basicnet Group, based in Turin, works with Komet and Helden as the official sales partner in the DACH region for the Sebago and Superga brands. “We are convinced that Komet and Helden’s expertise and strong regional presence will be instrumental in achieving our long-term goals in this important region,” says Marco Tamponi, Global Brand Manager of Sebago and Superga. Basicnet Vice President Lorenzo Boglione adds: “Superga and Sebago are in a dynamic growth phase that includes new markets, products and strategies.” The brands will therefore be on display in the Komet and Helden showrooms in Munich and Düsseldorf. Komet und Helden already works with the Basicnet brand K-Way, as co-owner Florian Ranft explains: “The partnership with Basicnet is an important strategic step for us. After the successful experience with K-Way, we are pleased to expand our commitment to Sebago and Superga. Both brands have enormous potential and fit perfectly with our portfolio and our corporate values.”