Pro-Kremlin Russian media lost millions of readers and viewers in 2024, with the audience of some state propaganda outlets falling by up to a third. The main propaganda TV channel, Channel One, has lost a quarter of its viewers following Russia’s full-scale invasion of Ukraine in 2022. Experts who spoke to VOA Russian said this has become a stable trend that the Kremlin has so far been unable to reverse. , even with large investments of cash in state-owned media outlets.
