Claude Bucher, CEO of Ochsner Shoes, revealed in a post on Linkedin that the chain store, which is part of the Deichmann Group and has 65 locations in Switzerland, will present a new own brand in 2025. The launch of the products is planned for early autumn. There was no mention of what looks the brand would cover. However, Bucher can be seen in the photo in the post with sneaker prototypes in metallic and leopard looks.
Quality and a sense of responsibility are at the core of the brand. Part of the proceeds from the new brand will be used to specifically support constructive causes. The range goes from promoting new talent to engaging in social and ecological initiatives.