These are the Germans’ favorite brands
When asked about the individual brands, the popularity of the sports brands becomes apparent. The first four places are occupied by Adidas, Nike, Puma and Skechers. This is followed by Rieker, Birkenstock and Tamaris. When it comes to gender distribution, the sporting goods brands are roughly balanced; Only Skechers, like Rieker, Birkenstock and Converse, is bought more often by women. Especially with higher incomes, two out of three respondents have Adidas shoes in their home, while Nike is somewhat more widely distributed. This may also result in the 31.3% and therefore the majority of respondents who see competitor Nike as their favorite brand. 15.9% rated Adidas as the favorite, followed by Skechers (5.7%) and Rieker (5.0%).
