Online supplier ranking of the top 12, calculated based on sales figures for 2024 (+ 2023), 2nd half of the year, via Schuhe24.de
The online portal Schuhe24 has published which brands were particularly popular with customers in the second half of 2024. Accordingly, the Rosenheim shoe supplier Gabor continues to defend the top position, followed by Rieker in second place. The Hassfurt comfort shoe manufacturer Finn Comfort makes a considerable leap forward and secures third place, while Waldläufer is now in fourth place. Ecco climbs to 5th place. Birkenstock also makes significant gains and ends up in 6th place. Meindl and Skechers are new entrants into the top 12: Meindl improves to 11th place, Skechers reaches 12th place and is therefore in the top twelve for the first time.
In the second half of 2024, according to Schuhe24, the average price was 95.29 euros, lower than in the same period last year (101.43 euros). The return rate also fell significantly from 42.97% (second half of 2023) to 32.12%.
Overall, Schuhe24 continues to record stable sales development with its marketplaces, the company reports and provides an outlook:
“For the first half of 2025, Schuhe24 plans to continue its growth, open up new marketplaces and further increase sales. The current returns rate of 32.12% is significantly below the previous year’s figure (42.97%) and shows that our measures to reduce returns are effective. Although the average selling price of 95.29 euros is below the previous year’s value of 101.43 euros, online trading remains an important source of income for local shoe retailers. Schuhe24 offers a simple connection to easily generate additional online sales,” says Katja Wilde, Head of Dealer Support.
