For Germany as a whole, the consumer research institutions NIQ and Gfk predict purchasing power of 2,503.3 billion euros in 2025. Compared to the previous year, this corresponds to a nominal per capita growth of 589 euros, or around 2%. This means that Germans have an average per capita purchasing power of 29,566 euros for consumer spending, housing, leisure or saving. The Gfk purchasing power is measured by the nominal available net income of the population, including state transfer payments such as pensions, unemployment benefits and child benefits. “In 2025, Germans will again have more money available for spending and saving, which is due, among other things, to increased wages and an increase in transfer payments such as child and housing benefits,” says Markus Frank, an expert in geomarketing at NIQ-Gfk . “Nevertheless, nominal growth of 2 percent is significantly more moderate than in previous years, which would mean real losses in purchasing power. In addition, unemployment is also increasing, which leads to uncertainty. It can therefore be assumed that Germans will put off major purchases in 2025 and, if possible, put some money aside.”
In the federal state ranking, Bavaria and Hamburg in particular perform well, while the largest decline is expected in Mecklenburg-Western Pomerania and Bremen. The districts of Starnberg, Munich and the city district of Munich are the top performers in the district ranking; among the most populous urban districts, Berlin leads the ranking, followed by Hamburg and Munich.
Purchasing power density in Germany (Photo: Gfk-NIQ)
Purchasing power in Germany 2025 (Photo: NIQ-Gfk)
