KULR, Genius Group and MicroStrategy announced new BTC purchases.
Bitcoin remains strong at six-figure prices.
Various American companies announced today, one day after Donald Trump’s presidential inauguration, that they have purchased more bitcoin (BTC) for their reserves.
One of them is Genius Group, an educational company specialized in artificial intelligence and bitcoin that is listed on the NYSE, under the ticker GNS. Through a release this morning, reported a new purchase of 5 million dollars (USD) in BTC.
With this acquisition, Genius Group now owns a total of 420 BTC, purchased at an average price of USD 95,912 per bitcoin. At the moment, the company has allocated USD 40 million in the digital currency since it began this investment strategy three months ago.
The acquisition is part of its “Bitcoin first” strategyannounced in November, which consists of moving 90% or more of its current and future reserves to bitcoin. Its goal is to invest USD 120 million in this digital gold and, at the moment, it has already invested USD 40 million.
To date, the company has funded its bitcoin purchases with its reserves, the use of its ATM service, and $19 million in debt financing with cryptocurrency-backed lending platform Arch Lending.
To continue this investment strategy, the company held an investor call a week ago to raise up to $50 million in additional financing to purchase bitcoin for its treasury.
Two hours later, MicroStrategy (Nasdaq: MSTR), a software services company famous for investing in bitcoin, also announced a new purchase. On this occasion, the company acquired 11,000 BTC for USD 1.1 billion at an average price per coin of USD 101,191, as reported by CriptoNoticias.
With this initiative, MicroStrategy now has a total of 461,000 BTC acquired for USD 29.3 billion at USD 63,610 per bitcoin. In this way, it reinforces its position as the company with the most holdings in this digital currency in the world.
“The orange tie is the latest fashion in Washington DC,” MicroStrategy founder Michael Saylor commented a day earlier, referring to the characteristic color of bitcoin. And he accompanied the message in X with the following photo, where he is seen at an event of the new Trump administration attended by members of the cryptocurrency industry.
Around the same time as MicroStrategy, energy management company KULR Technology Group (NYSE: KULR) communicated who bought 79 BTC for USD 8 million. With this action, she now owns 510 BTC, through a cumulative investment of USD 50 million, at an average price per coin of USD 98,039.
This strategic move aligns with KULR’s Bitcoin Treasury Strategy announced in December, in which the company committed up to 90% of its excess cash reserves to be held in bitcoin, similar to Genius Group.
Bitcoin is now trading at $107,000, meaning KULR’s investment is up 9%, although the company noted the return is higher.
In the purchase announcement, KULR clarified that, so far in 2025, it has achieved a BTC return of 127%leveraging a combination of excess cash and its At-The-Market (ATM) equity program to finance the purchases.
KULR uses “BTC performance” as a key performance indicator (KPI) for its bitcoin treasury strategy. This is calculated as the period-to-period percentage change in the ratio between the company’s digital currency holdings and its fully diluted shares put into circulation.
BTC price gains strength with institutional demand
Companies’ new bitcoin accumulation takes place while Bullish expectations reign this year, due to the potential for greater institutional adoption and the change of government in the United States. Trump said during the campaign that he will integrate BTC into the federal reserve and promote initiatives that turn the country into the “capital” of the cryptocurrency industry.
Hours before Trump’s presidential inauguration, the price of bitcoin hit a new all-time high of $109,300. As CriptoNoticias reported, the market then responded downward to the lack of mention of pro-cryptocurrency policies in the president’s first speeches.
Despite the price decline, has not lost six figures and has largely recoveredwhich shows that demand remains strong, somewhat influenced by institutional purchases.
