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Despite the “challenging financial year 2024”, Sport 2000 GmbH was able to assert itself. The gross foreign turnover rose to 4.04 billion euros at the seven-country level (roof, Benelux and the Czech Republic). In Germany this was EUR 2.78 billion. The group is particularly pleased with the dealers who, despite the moderate consumption mood, were able to achieve an increase of 1.53% in sale. “The sales were shaped by extreme volatility in 2024,” says Sport 2000 Managing Director Margit Gosau. “It is all the more gratifying that the partners were able to achieve an increase of 1.53 percent at the end of the year. This is a clear sign of the robust market position and the trust of consumers in the expertise of our partners. ”The Running product groups (+13.24%), winter sports (+9.81%) and team sport (+6.61 %).

1,451 companies with 2,000 sales outlets in Central Europe were part of the group at the end of 2024. “The number of dealers continues to move at a very high level,” says Gosau. “In 2024 we also record high-quality partner accesses, such as Sport Conrad, Sport Fits or Handball2go/Sport Kölle. We are on the right track here to compensate for the failures from the previous year. “

Among the various sales outlets in Germany, the specialized dealers increased the purchasing volume. For running specialists, the increase was 8.8%, for sneaker specialists it was an increase of 4.6%, 4.3%for team athletes and 3.0%in the outdoor area.

Overall, the purchase of Sports 2000 dealers in Germany increased by 1.9%. The group of pure online retailers in particular contributed to this result with an increase of 13.3% in the purchasing volume. “This organic growth shows that the existing situation has improved and high inventory could be resolved,” said Sport 2000 Managing Director Dominik Solleder.

In addition to the further establishment of the multi-category format, which was already implemented in four out of 37 selected stores, the group of the grouping group was also the subject of Green Vision last year. These include, for example, a podcast, sustainability initiatives at Sport 2000 fairs as well as the introduction of the Home of Experts Services, the repair and cleaning beyond the legal guarantee period. Enables.