Birkenstock opens pop-up in the ski resort

From 1 to 26 February, Birkenstock operates a pop-up store in the French ski area Les Deux Alpes. In a chalet, as the country houses in the Alps are called, Birkenstock will present a curated selection of models during the period that should be particularly suitable for winter and relaxation after skiing. Part of the selection are plushed variants of the Arizona and Boston, the Premium 1774 line and the Book of Birkenstock illustrated book. With the Highwood line, closed shoes are also offered. As special services, there will be a personalization service, a foot spa, yoga sessions and snowshoe tours in the chalet.