The VF Corporation, parent company of brands such as The North Face, Vans and Timberland, again recorded the black in the third quarter of 2024. Between October and December 2024, the group was able to generate sales of $ 2.83 billion and was thus around 2% above the previous year’s result. The operating result was $ 226 million, the adjusted operating result was $ 324 million. The brands The North Face and Timberland in particular recorded strong growth by 5% Buw. 11% compared to the previous year. Vans, on the other hand, was able to reduce the losses from -9% to -8%. The Dickies brand is still in -10% in the loss zone.
VF was able to grow mainly in the Wholesale: sales increased by 8% compared to the previous year. In the DTC, the group still has a minus of 3%. Regional Americas and EMEA are located at a low single-digit level, while the APAC region was able to grow by 5%.
“We made 25 great progress in the 3rd quarter, improved profitability and further strengthened the balance sheet,” explains CEO Bracken Darrell. “The transformation of VF runs according to plan because we implement our ‘Reinvent’ priorities. Although there is still a lot to do to consistently achieve double -digit operational margins and sustainable sales growth, we make great progress in converting VF into a really differentiated multi -brand company. We look forward to reporting more about the plans of our iconic brands on our upcoming investor day in March. ”
