In 2024, retail sales in Germany rose by 1.1% (real) and 2.5% (nominal) compared to the previous year. The result is 0.2% below the estimates published in early January. Calendar and season-adjusted sales rose by 0.9% (real) and 2.3% (nominal). “After the real sales development in retail in the 1st half of 2024 declined compared to the same period last year (-0.5 %), the real sales in the 2nd half of 2024 in the previous year grew by 2.6 %,” said Destatis. “Compared to 2021, when retailers achieved the highest sales so far since the beginning of the time series in 1994, the annual turnover 2024 was 2.9 % lower and nominal by 12.9 % higher after the preliminary results. Compared to the pre-Corona level of 2019, retail in 2024 achieved a real by 2.3 % and nominal by 22.8 %. ”
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